• Virtual reality festival runs from July 6-14
• Explore virtual and augmented reality, artificial intelligence, computer animations and other forms of screen-based and immersive media
• Festival part of McGowan Government election commitment 

It is 'game on' these school holidays with Western Australia's first ever virtual reality festival kicking off today (July 6).

XR:WA invites audiences to explore and experience virtual and augmented reality, artificial intelligence, computer animations and other forms of screen-based and immersive media.

The week-long festival is made up of a broad range of films, exhibits, talks and workshops to suit participants of all ages.

Among the many school holiday activities is the much-loved Antarctica Experience and the chance to use a headset to visit a virtual undersea world.

There are also opportunities for virtual game play and 360-degree cinematic experiences that explore indigenous song and dance, climate change and more.

The festival includes a three-day industry conference at the Pan Pacific hotel that brings together local, interstate and international delegates, and will help the immersive and games sector grow its global networks.

Local developers are already creating games for the world stage including for big platforms such as Nintendo and Sony PlayStation. XR:WA is showcasing their talent with an emporium for participants to see and play local games.

XR:WA is on now until July 14 at venues across Perth and Fremantle. To see the full program, visit https://xrwa.com.au

Comments attributed to Culture and the Arts Minister David Templeman:

"XR:WA is creating vital opportunities for local professionals in these emerging industries to showcase their talents and network with delegates, many of whom have travelled to Perth for the festival.

"This festival, along with Screenwest's $100,000 Interactive Pilot Fund, is contributing to the creation of jobs and gives our local virtual reality pioneers a leg up on the rapidly growing global market.

"This is also a great opportunity for Western Australians to have their very own immersive experience these school holidays."

Comments attributed to Innovation and ICT Minister Dave Kelly:

"The global games industry is worth $124 billion and is generating incredible innovation and new technology which will all be on show at XR:WA.

"The McGowan Government is helping the immersive and games industry grow global networks through this festival and through the $16.7 million New Industries Fund.

"It's all about delivering on our commitment to support new and emerging businesses that create jobs and diversify the economy.

"This festival shows how important science, technology, engineering, arts and mathematics skills are for high-tech industry and future jobs."

Culture and the Arts Minister's office - 6552 5400

Innovation and ICT Minister's office - 6552 6100