Push to fill Perth hotel rooms

by WA Government News | Aug 21, 2017
  • New $2 million plus tourism marketing campaign
    • Key Australian and overseas markets to be targeted
    • Tourism industry vital for Western Australian jobs 

    The McGowan Government has asked Tourism Western Australia to immediately reprioritise $2 million of its current budget to help fill empty hotel rooms in Perth.

    A downturn in business travel, coupled with more hotels coming into the market, saw hotel occupancy rates in June 2017 hit 75.6 per cent - one of the lowest levels seen in seven years.

    Tourism WA will work with its co-operative marketing partners - including airlines, travel agents and travel websites - to offer incentives for people to travel now and take advantage of the great choice of hotels at very reasonable rates.

    These partners will add to Tourism WA's financial commitment, bringing the total campaign value well above $2 million.

    Since 2012, an extra 1,611 hotel rooms have been added to the Perth CBD hotel stock including Crown Towers, Peppers Kings Square, Tribe Hotel, Fraser Suites, and Quest Adelaide Terrace.  Another 1,851 rooms are scheduled to open by 2020.

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